The GOP's media cocoon - Jonathan Martin | POLITICO.com

POLITICO's Jonathan Martin writes an excellent analysis piece on the Right's media bubble (something I will admit I've taken great pleasure in reading about the last few days.) While others have written about this particular phenomenon:

"Facebook and Twitter feeds along with email in-boxes have taken the place of the old newspaper front page, except that the consumer is now entirely in charge of what he or she sees each day and can largely shut out dissenting voices. It’s the great irony of the Internet era: People have more access than ever to an array of viewpoints, but also the technological ability to screen out anything that doesn’t reinforce their views."

... Martin also talks about the emerging split between conservatives over 50 and those 49 and under:

"Some younger conservatives worry that the effects of cocoonism are just as evident after the race as before — and not only in the disbelief that Obama won. The knee-jerk reaction by some on the right to Romney’s poor performance with Hispanics has been to simply say that all will be well with the party if they pass an immigration bill and elevate Cuban-American Sen. Marco Rubio (R-Fla.).

But to many next-generation Republicans, this smacks of tokenism and is more than a tad patronizing.

“They just want to put a sombrero on the Republican elephant,” said one Latino GOP operative, who didn’t want to be identified discussing such a sensitive topic.

Similarly, [45-year-old GOP strategist Bruce] Haynes fretted that “the mistake Republicans are going to make is thinking this is a demographic and political problem and not a social and cultural problem. You can’t fix this with Orca (the Romney campaign’s ill-fated GOTV software) or iPad apps or to some extent even running Hispanic candidates.”

To young Republican strategists and writers, a fundamental shift of how the party communicates is required. That doesn’t mean delegitimizing hugely popular and powerful outlets on the right, but rather transcending them.

“Communicating to the country’s changing demographics and outside of the Fox News echo chamber is a strategic imperative,” said GOP operative Phil Musser, 40.

“The rise of conservative media has been one of the best things to ever happen to the conservative movement. It has helped us reach new voters, has helped with voter persuasion and even motivation,” said GOP strategist Todd Harris, 41. “But with all the positives, there is this fact: If all you did was watch and read the conservative media, you were probably pretty shocked at what happened Tuesday. There’s a huge and ever-growing segment of the vote that Republicans just aren’t talking to and in some cases didn’t even know existed.”"

All-in-all this is a great read worth checking out regardless of whether you're on the left or the right.