Great article posted on OpenForum.com about how small businesses can utilize some of the tools the White House uses for communication (with examples). These are:
1. Multiple communication streams
2. Be Simple and Creative
3. Solicit Input
4. Use Photos and Video Liberally
5. Produce Lots of (Good) Segmented Content
6. Internal Cross Marketing
7. Nothing Beats Real-Time Information
8. Build Interactivity Into Everything You Do
Definitely worth reading for anyone that needs a communications plan for a business, entertainment career, or any other kind of professional or personal marketing.
Thursday, March 10, 2011
American Express Open Forum: 8 Powerful Communication Lessons from the White House
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